Why ? – SEM ( Search Engine Marketing )

What is SEM ? Where SEM is an acronyms of Search Engine Marketing and which is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world. Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN. So Search engine marketing is an alternative to traditional marketing such as commercials, brochures, and print advertising. Types ...
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The Future of Search Engine Rankings

How do you plan for future changes in search engine rankings? It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like. For those of little SE understanding, algorithms are formulas or rules set up by SE's to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google's high weighting of linking over all other factors or rules. So knowing this how do we get ahead of the game? Do we simply keep up with the Jones (Google) in ...
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Part VI – Getting Your Site Indexed in Alexa

Although Alexa's search results are driven by Google, this is a definite must in your search engine marketing plan. The reason is that Alexa will provide statistics about your website that no other search engine or web directory will provide. These statistics include: *Your site ranking on the internet *What sites are linking to yours *Detailed traffic statistics *Site thumbnails *Site Speed These are just a few examples. You can also use Alexa to search for your keywords. This will tell you who your competition is for the keywords you have selected. You can more carefully study your competition, find out who is linking to your competition, and use what ...
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Top 5 ways to get Inbound Links

I've listed the methods below in the order you should use them: from the beginning (things you should do when you first start out a site) to the advanced methods, the ones you should use when your site is a little bit older and you're already getting a fair amount of visitors. Before we get down to business, I have to tell you this very important detail: don't start promoting your site until it has some content - it's unlikely that you'll get good results when you promote an empty site! 1. Directory submissions - this is a very important step for a new site, because this is probably how ...
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Search Engine Optimization – A different perspective

The best source of qualified, targeted traffic is search engine traffic. But millions are still unaware of this fact. The most baffling part is even people involved in an online business are unknown to this fact. Some would say, there would be no SEO companies if most knew it. That’s a truth too. Where does a website go wrong in being search engine friendly ? The answer to this is that it goes wrong as soon as it is started by a web designer. The lack of knowledge or complete illiteracy of SEO on the part of most web designers is the key problem. The second step where the website ...
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Tips for Developing Links Exchange Strategies

One of the absolute best things a website owner can do for their site is develop some great links exchange strategies. Why should taking the time to exchange links with other websites be all that important you might be asking yourself? Well there are several great reason why having some excellent links exchange strategies in place with do wonderful things for your website. One of the best reasons that having solid links exchange strategies is beneficial is that they will help drive traffic to your website. By seeking out other websites that are in a similar field but in direct competition with you as one of your links exchange strategies ...
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Doorway pages are used to improve the ranking of web-pages in search results

Doorway Pages Doorway pages are used to improve the ranking of web-pages in search results. The doorway page can be a keyword filled page primarily for the search engines. They are also known by the terms jump pages, portal pages, bridge pages, internet doorway pages, gateway pages and entry pages because the cloaking scripts in the doorway pages redirects the user to the content page that the search engine has missed. Adult doorway is the technique of creating adult related keyword specific search engine cloaking pages, to redirect a user to an adult-content website through the search result link. Doorway domain is the technique of search engine optimizing with the ...
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Powerful SEO Secrets

If you want to rank on top for Google, Yahoo!, and other major search engines, you’ll need more than a basic knowledge of search engine optimization. Those who rank high on natural search results do so because they’ve been able to effectively manage their on-page and off-page optimization factors. On-page Optimization What you do on your web pages can have a positive or negative impact on your search results. However, as we’ll discuss later in this article, off-page optimization is even more powerful when it comes to increasing your natural search engine placement. Some of the most important on-page optimization techniques begin with choosing a key word to optimize your ...
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Part IV – Getting Your Site Indexed in MSN

Althoug MSN is lagging behind both Yahoo and Google when it comes to the ways you can get your site indexed, it is still one of the top three search engines, and it should not be ignored. MSN offers you two different ways to get your site indexed, and you should submit to both. However, before you do that, make sure that you have optimized your website first. You can get more information on optimizing your site for MSN, as well as tips on search engine optimization, here: http://www.submit-it.com/subopt.htm The tips that you will find here basically apply to optimizing your site for any search engine, but they are definitely ...
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Read This Before you Submit to Web Directories

As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization. For a new site with no or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you'd have to buy lots of links to catch up with the competition. Web directory listing represents a ...
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Could Time Warner be using Black Hat SEO to Help Search Rankings?

This is an exclusive story. Is it possible that MarkMonitor, Inc., who call themselves “a global leader in the fast-growing market for online corporate identity” has been secretly hiding links on behalf of TimeWarner? Is this being done on subdomains of timeinc.net in order to rank high in the search engines? You decide. MarkMonitor owns the domain name timeinc.net, a site with a homepage which re-directs to the main Time.com site. So it would seem they are running this site on behalf of TimeWarner. If you go to the timeinc site and view some of the source code of the pages, you will find error pages that have links below ...
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Why? – Meta Description Tag Optimization

The Meta Description Tag The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the Search Engine Results Pages (SERP), just below the Title Tag as a brief description of your page. In the Search Engine Results Pages, after reading the Title of the page, a user goes through the description of the page and decides whether she/he wants to go to your site or not. It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticing the user ...
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What is basic SEO and how does one go about it?

SEO is the short way to say Search Engine Optimization. It is the practice of trying to get better rankings in Google, Yahoo! and MSN. Those three are known as the ‘big three’ because nearly all searchers use one of them, so it is the most profitable for you to try to optimize for them. Americans conducted 7.4 billion searches online in May, up 12 percent from April. Google Sites registered the most search queries performed with 3.3 billion, followed by Yahoo! Sites (2.1 billion), MSN-Microsoft (963 million) - Comscore Search engines take into account many things in your website, optimizing those is called on-page optimization, everything that isn’t your ...
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Three of the most common reasons why SEO campaigns fail

Most SEO campaigns fall flat on their faces and totally fail to achieve the objectives they were set out to accomplish. Sadly the list of failures is not just limited to individuals who attempt to carry out their own SEO campaigns. It includes companies and so-called experts who are paid to carry out an SEO campaign for a client and end up totally failing to achieve what they set out to do. Here are the three most common reasons for failure. By studying and understanding them a webmaster can start their next SEO campaign with better odds because they already understand some of the things that commonly tend to go ...
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The Newest Features of Google Sitemaps

Google has announced the addition of some truly useful features to make Google Sitemaps an even better tool for the web. They’ve given their site a facelift and made it easier to navigate. They asked for feedback and they listened. Hopefully, the result is something everyone will love. A feature that many webmasters will be happy to know about is the notification of violations. No longer will they be left in the dark about what is happening. They will know if they have violated the webmaster guidelines and why. The rules are pretty simple. Create your site that is truly helpful to your users and avoid doing naughty things just ...
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Tips for Generating Leads from Your Website

Getting good leads from your website is the primary target for the website. Still most of the websites does not fulfill the requirements for their owners and resultantly fails to fulfill the expectations. Getting good leads is a procedure, which includes the attentions on some of the very important topics and tips. Some most important tips and points, which are very necessary in getting leads from your website, are as notified bellow: -- Selecting the customer’s needs— 1 Every website has a particular target customers, so first need is to read the customer’s mind and then working according to it. Targeting the customers, gives you the facility to work specifically ...
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3 Key Off-Page Search Engine Optimization Methods

On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website's searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages. What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the "search engine goodness" of your website? Off-page optimization is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how ...
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Seven Simple Ways to Optimize Your Site for the Search Engines

Would you love to know the secrets of search engine optimisation? Here's a seven step guide to improving your ranking in the search engines. First you need to find what people are looking for when they visit your site. Researching what actual words people type in to search engines is vital, these are your “keywords”. Do your research on your keywords using Overture and Wordtracker. Overture will tell you how many people are searching on particular words or phrases. Wordtracker gives you an idea how much competition there is for those keywords. Once you have your list of keywords, then you are ready to optimise your website. I say keywords ...
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