Search Engine Marketing – What It Is and How Your Can Business Benefit From It

Simply put, Search Engine Marketing or SEM is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world anytime for a little as USD $0.05 cost per customer acquisition or even for free! Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN which collectively accounts for over 90% of all Search Engine originating traffic. There ...
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Why ? – Meta Tags used

This article covers the most important aspects of Meta tags in relation to website optimization or SEO. What are Meta tags? Meta Tags are the information inserted in the area of the HTML code of your web pages, where apart from the Title Tag, other information inserted is not visible to the person surfing your web page but is intended for the search engine crawlers. Meta Tags are included so that the search engines are able to list your site in their indexes more accurately. What can I include in a Meta tag? There are basically four major Meta tags that you can use: * Open tag META ...
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Linking Your Way To The Top Of The Search Engines

One of the most important things you can do to raise your search engine rankings and drive more traffic to your site is to convince other websites to link to yours. It's free, of course, and very easy, but doing it properly does take some time and effort. I recommend a couple of ways to find websites which might be willing to link to you. One way is to do a simple search to find websites with information about the same subject as your site, or closely related information. If you have a website about flowers, for instance, you can use search terms such as "gardens", "gardening", "flowers", "plants", and ...
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Improve Your Online Business With Search Engine Optimization (SEO)

So you’ve got that wonderful work-at-home online business up and running. You’ve got a dynamite website with easy to use navigation, a slew of well written, entertaining and pertinent articles, and more revenue-generating links than you can handle. But for some reason, the hits just aren’t coming and your business isn’t making as much money as you deserve. How do you turn a struggling online business into a profitable online business? The first thing you have to ask yourself is, ‘How are people hearing about my site?’ In an Internet dominated by search engines like Google and Yahoo, high search engine ranking is a must. Why? Most search engines show ...
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Search Engine Robots or Web Crawlers

Most of the common users or visitors use different available search engines to search out the piece of information they required. But how this information is provided by search engines? Where from they have collected these information? Basically most of these search engines maintain their own database of information. These database includes the sites available in the webworld which ultimately maintain the detail web pages information for each available sites. Basically search engine do some background work by using robots to collect information and maintain the database. They make catalog of gathered information and then present it publicly or at-times for private use. In this article we will discuss about ...
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Ten Indications That Point To A Rogue SEO Company

Search engine optimizers are everywhere, it is a booming business. SEOs as they are known help websites in numerous ways. They handle writing of copy, site architecture, as well as submission to directories. With rampant development of the web and its related services it is becoming harder and harder to separate the “wheat from the chaff.” Sadly along with genuine SEOs are present unethical or rogue SEOs who play the game by unfair rules. You need to be savy and think on your feet and learn to recognize a rotten apple quickly. Be wary of SEOs who send you e-mails unsolicited and make statements about getting you no 1 rank ...
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Black Hat SEO Versus White Hat SEO

Some call it a question of ethics; others just call it business. The discussion is raging online and in marketing conferences around the world, but what exactly are black hat SEO and white hat SEO, anyway? White hat SEO is the angelic version of optimization, that is, it employs only techniques as recommended – or at least, not barred – by search engines and their ever-changing guidelines. Typically, results in the form of more traffic and higher profits take anywhere from three months to a year. With this type of SEO, there is no fear of your site being banned by search engines. Black hat SEO, on the other hand, ...
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Why IS Search Engine Optimization SO Important?

If you miss the mark, search engine optimization can cost you both a lot of time and money, without getting you the results. However if you do it right, SEO WILL improve your internet business. What IS the goal of search engine optimization? The goal of search engine optimization is to bring new customers to your web site. SEO is about being found by the right people. It's about matching a prospect with the right offer. It is as simple as that. What is NOT the goal of search engine optimization? SEO is NOT about getting listed for every possible keyword. This is the biggest mistake that is made by ...
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Web Analytics and SEO

By Jose Nuсez As an SEM Specialist, I must understand the different algorithms search engines use in their work. I also need to have an understanding of how my client's target audience searches these engines. Analytical tools and their test results offer the most valuable information about visitors searching and browsing behavior. The resulting traffic changes and most frequent keyword phrases that appear in these web analytics reports are the Site Catalyst of any SEO campaign. This helps one understand the information retrieval algorithms and heuristics process that takes place when search engines qualify a web page for a particular keyword phrase. That is why in order for a web ...
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Emphasizing Your Keyword For SEO

Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one. Emphasizing Your Keyword For SEO Keywords are the key, pun intended, to search engine optimization. You must develop an understanding of what your prospects are looking for in your area of business. Keyword research is the method for doing this and a step that should be undertaken with great precision and effort. Assuming you have nailed down your keywords, the question arises as to how to use them on the pages of your site. There are a lot of strategies that work and everyone swears by ...
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8 Great Tips: Selecting A Professional Search Engine Optimization (seo) Service

Search engine optimization is increasingly being accepted as a powerful and critical component of the marketing plan. With the costs involved in other forms of online marketing growing significantly, it has become almost a necessity for companies to include SEO in their overall marketing mix. It’s thus no surprise to know that professional SEO today is big business and this industry is growing at a fast pace. There are however many different types of SEO firms out there and finding a reliable service can be a daunting task. Search engine optimization firms employ varying methods to get high rankings for websites and not all of these techniques are considered ethical. ...
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Buying expired domains for PR, does it still work?

I’ve done some experiments over the past few months about expiring domains with PR to see if it is worth your while to catch these expired and deleted domains. My idea why I would like to use expired domains is the notion that old domains are favored than new domains, and to get instant PR. So I set out to find deleted domains with PR that I can register. One characteristic of domains I was looking for was that the domain still had a PR, and it was still listed in google. I won’t be mentioning the actual domains here as I need to control the results and prevent people ...
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Search Engine Optimization: Specialist to Boost your Page Rank and Traffic

It’s of no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux. Search Engine Optimization is a practice in which your Website undergoes development process properly so that its keywords can communicate to search engines. Search engines rank Websites based on two major factors: · Very exclusive content with related keywords in the body · Link popularity - number of back links on your Website. Search Engine Optimization is basically aimed at improving the ranking of a website in the most popular search engines ...
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Search Engine Optimization For Dummies

If you have a website of your own you should know that you don’t get traffic by letting your website just sit where it is. You need to point visitors to your website somehow. There are a myriad of different methods internet marketers use to get people to come to a website. These include and are not limited to, paying to get an ad on another website, pay-per-click advertising, and advertising on an ezine, or an online newsletter with many subscribers. These are all very effective ways to get traffic to your site. The strategies you need to use to make these work well have been discussed over and over ...
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Keywords Search Engine Optimization

Internet users know that the online world is growing and expanding on a daily basis. Many entrepreneurs are using their web sites to make money. Online business is thriving, Internet buying and selling is more popular than ever, and everyone is cashing in. But to make money from your web site, and make your Internet dreams a success, you must have customers. Sounds simple enough, right? As easy as it sounds, there’s more to it than that. The Internet is a thriving, fast-paced, high-tech world where everything has to be bigger and better than what came before. Thousands upon thousands of web sites are out there, many of them probably ...
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Why? – Title Tag Optimization

What is the Title Tag The Title Tag is not a Meta Tag. The Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. The Title Tag is not displayed anywhere else on the page. It is these words or phrase that appears as the title of your page in the hyperlink listings on the search engine results. The users' in-turn click on this hyperlink to go to your website from Search Engine Results Page (SERP). Therefore, the significance of the Title Tag is evident as all search engines use the Title Tag to gather information about ...
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5 Tips For Improving Your Site’s Search Engine Positioning

Almost all webmasters or website owners are looking for ways to get better results from their websites. They wish to improve their site’s standing and get better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures. Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services. In the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to ...
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What Is Search Engine Optimization?

If you are the owner, operator or manager of an Internet based business enterprise, you likely understand the great importance of drawing customers to your business website. In this regard, you likely have heard of the term search engine optimization. With that said, while you may have heard of search engine optimization, you may not know precisely what is involved in search engine optimization. You may not precisely understand what is involved in search engine optimization. In point of fact, search engine optimization is one of the most important concepts when it comes to the marketing and promotion of an Internet website or a business existing on the World Wide ...
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