Increasing Your Search Engine Ranking

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings ...
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Importance of Maintaing Your SEO Campaigns

There are people who think that they can throw up a web page and that people will find them, and good luck too them – but it won’t happen. Any website that wants to make money needs to get optimized, and stay that way. Running and SEO campaign once or twice isn’t enough in this market: you need to consider long-term maintenance of your SEO. For long term SEO maintenance to be effective, you need to constantly monitor the search engines algorithms, which can change very frequently. You also need to keep track of your competitors’ optimizations and adapt your strategy accordingly. Always consider your website as an investment – ...
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On Page Optimization Techniques

As every Internet user knows, search engine optimization, or SEO, is incredibly important. You can’t get visitors without a high ranking with the search engines, and this is where search engine optimization –SEO- comes in. You have a web site because you want to have visitors, and without visitors there’s really no reason to have a web site at all – right? If you want your site to work, you have to know how to make search engines work for you. But search engines can be a tricky thing, and not everyone knows how to really use them. A lot of Internet users go to a search engine first, no ...
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Link Building Tips

Link building is an extremely important part of any online marketing campaign. Since page rankings with the major search engines are influenced by the number, as well as the quality of links that direct traffic to your website, knowing how to formulate and execute a link building campaign is imperative. The first step in any link building campaign should be to make sure that links exist on sites that you already do business with. It is usually simple to get links in such places, and they will more than likely remain there for quite an extensive amount of time. When starting out, make sure to have links in the following ...
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Search Engine Optimization is no rocket science

Introduction So you have completed your website, great! Now how are you going to attract visitors? If you do not let them know you're there, your visitors will never find find you. How are you going to sell products when users don't know that you exist? SEO will make your website noticeable on the internet, and this small guide will help you bring targeted visitors to your website. Optimize your website The most important part of your website is quality content. Search engines (such as google) will crawl your content and index it into a database. If your content does not match the product you are selling, you will not ...
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So you have a website, but can people find it?

There are various ways of getting people to your website. One way is using print: business cards, letterhead, newspaper ads, and even billboards. While printing your business website on everything and anything is a good start, there are some additional, more important ways to increase your website's prominence on the Internet. Because more people are using the Internet everyday a business must have a good Internet presence to survive. Sure, people still use the Yellow Pages, but more often than not they also (or only) check the web for the information they are seeking. Search engines are the primary way to find information on the Internet. Approximately half a billion, ...
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SEO and Your Targeted Market

SEO is a continuing process and one that should not be ignored. As you know, or will soon realize, is that the search engines are the main entry point at which your customers will find your website. But there are other issues you must be aware of to get the targeted customers that you want. Keywords You may have optimized your webpages and people are coming -- but not many. Why? It could be the keywords you are choosing. Choosing the right keywords take time and effort, and it is an important factor to consider. When choosing keywords you should be asking yourself - 1.) What are the exact words ...
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Sitemaps and SEO – Do sitemaps help your Google PageRank?

With the millions and millions of websites in existence today, how do you get yours noticed? The most common way is for it to be high up in the rankings of useful and relevant websites. Google is the most widely used search engine today. When someone keys in a search term on Google, you can only hope that your website comes up in the first ten pages of results. You do not have to sit there and just hope, though. There are a number of things you could do to improve your chances of being noticed. Google came up with a system to determine how important a website is. Everyday, ...
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Part V – Getting Your Site Indexed in Exactseek

Some may disagree with me on the importance of Exactseek. After all, Google, Yahoo, and MSN are the top three sites (not in that order), and then we jump to Exactseek, which is ranked in the top 2000. However, in the search engine game, Exactseek is a major player with some pretty cool tools and some great stuff to help you market your business online. Whether you choose the free or paid version, you'll get great results, and it's easy to submit your site. Exactseek is also an excellent way to help you get into the top three because of their spiders. This site gets spidered, and it also gets ...
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Finding Good Keywords for Your Site

A keyword can be defined as a word or phrase that can be utilized in searching for a website. Keywords can be placed in titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the right keywords is very important, and keyword optimization, if done correctly, will aid in driving traffic to your site. In order to know which keywords will be most effective for your site, there are a few things that need to be done: • Examine your websites’ first page; make sure that it contains a central theme. • Find the words or phrases that best describe the content on the websites’ first ...
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Could Time Warner be using Black Hat SEO to Help Search Rankings? – Rewritten

This is an exclusive story, researched and written by Eric Van Buskirk Is it possible that MarkMonitor, Inc, who call themselves “a global leader in the fast-growing market for online corporate identity” has been secretly hiding links on behalf of TimeWarner? Is this being done on subdomains of timeinc.net in order to rank high in the search engines? You decide. MarkMonitor owns the domain name timeinc.net, a site with a homepage which re-directs to the main Time.com site. So it would seem they are running this site on behalf of TimeWarner. If you go to the timeinc site and view some of the source code of the pages, you will ...
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Understanding Paid URL Inclusion

The Internet contains numerous search engines, some of which offer what is known as "paid inclusion." This means that you pay the specific search engine an annual fee for your web page to be included in their index. Of course, every search engine already has an automated program commonly called a "spider" that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed. A search ...
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The Three Basic Keys of Search Engine Optimisation

With search engine optimisation on the rise, there are many mind blowing theories that are circulating about what will get you high up in the search engines. From having your keywords in bold font, to having your text as close to the top of a page, along with the famous 3% - 7% keyword density rule, we can scrap them all since it comes down to three basic key points. 1. Keyword Selection The most important point out of the three is keyword selection. If you end up selecting keywords that do not have any/few searches, then you are simply wasting time by optimising for them. There is no point ...
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How I Got My Site Into Google

Google calls Sitemaps “an experiment in web crawling”. In general, you place a sitemap on to your web server. This helps the crawlers identify the pages you have and add it to the search index. And when you update your site map (after changing a page or adding new content), it also marks the pages you’ve changed and makes a note of what order to review it. It’s a lot more systematic and efficient than random crawling, where there are no guarantees that the web crawlers will pick up on the most important pages. So even if it requires an additional step for web developers, it’s greater assurance that all ...
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Press Release Ideas

Ask yourself what readers or a reporter will be interested in. Are you launching a web site? Is there an issue you can protest? Do you offer an apprenticeship or internship? Do you have an employee that is retiring? Have you won an award, contest or special certification? Are you introducing a new product or service? Are you making a major change to your products or services? Have you been mentioned in a book or article? Have you become a member of an association? Are you making a change in pricing --especially reductions? Are you offering a new training program for employees? Can you take part in a controversy? Can ...
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Do I Really Have To Do Search Engine Submission?

The real question is “do I really have to make money? And the answer is that yes, it is a fact that in this life you have to make money to survive (unless you want to do subsistence farming somewhere in the southern climes where you can grow food all year long). The fact is that if you are an internet marketer, and I am assuming that you are if you are reading about such an exciting subject like search engine submission, the only way that you get people to your site is by ranking well on the search engines. In order for those engines to rank you high you ...
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Long Tail Search Engine Optimization

What is long tail search engine optimization? And how will it help your internet business? The theory is simple really. You can make just as much money or maybe more out of the less clicked keywords than the more popular keywords for your given product or service. Although this may have not been feasible some years ago, with the advance in many keyword and analytical software programs, it is now possible. So lets examine the theory a little more. The premise is that by knowing many or even all of the keywords and phrases that bring in say 20 to 30 percent of your traffic, you can capitalize on this ...
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The Jury Is Out On Keyword Discovery

A great new software, maybe....... but is the price worth it? The major problem I have with the software is that it only gives a full 12 months demand/competition figures unless you upgrade to the "Paid API" version which will cost you $400 per month or $3000 a year. The question you need to ask is "what are you using keyword tools for"? To make money today? Or to obtain yearly stats? With that in mind, here are a few problems..... 1. If we are looking to make money today (which most of us are) ...... We need statistics that are up to date for the present...... The keyword "web ...
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